Are you relying on guesswork?
January 06, 2017 7:56 AM

There are two types of businesses –those that succeed and those that don’t.

All businesses have to make decisions continuously – on such things as pricing, their routes to market, their websites, their marketing, their products and the services they provide.

Getting these decisions wrong is often what makes the difference between success and failure.

So businesses – new and established – should be making well-informed decisions about these all-important issues, but many just guess. If you’re guilty of doing just that you should be considering low-cost, effective market research so that you really understand these issues.

Of course, enterprises can fail for all sorts of reasons, but regardless of the industry...