Importance of questionnaire design - assisted dying and euthansia
January 17, 2023 10:56 AM

I have just taken part in a survey about assisted dying being conducted by HM Government. Sad to report that on such an important topic, they have prepared one of the most amateurish questionnaires I have seen in a long time. The questions are confusing and misleading. There is no attempt to learn information (such as age or state of health) about the respondents, which I would have thought reasonably important in such a study. It shows the importance of preparing questionnaires...

Don't be one of the 80%
December 22, 2022 10:49 AM

Launching a new product can be one of the most thrilling and nerve-wracking experiences for any business. With thousands of products hitting the market each year, it can be overwhelming to make sure that yours stands out. Unfortunately, many companies underestimate the importance of conducting good market research prior to launching a product, leading to an estimated 80% of failed product launches. Companies should not let the thrill and enthusiasm associated with getting their product out into the market cloud their judgment; rather, they should take the time to review thoroughly customer needs and tailor their strategy accordingly. There are simply too many factors to get right  - such as the product and its features, its price, the target market, the promotion, the routes...